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Frequently Asked Questions

What is TQM?

The Quant Method (TQM) applies psychographics to an individual’s disposition to purchase. We maximize the use of personality types to elevate conversion, impact average order value and increase lifetime value and brand loyalty.

How can TQM benefit my company?

Once we identify how the personality types are distributed in your list we prescribe how to communicate with them in a specific sequence that dramatically increases your email marketing conversion rate.

Why does TQM work?

Because you will be able to speak to your customers in their own "voice" you can tailor your communications. Your customers will like you and trust you, which breaks down the resistance to buy. People like to buy but they don’t like being sold to.

How does TQM work?

Our proprietary algorithm appends personality types to any of 176 million records. Once the personality types are appended, TQM prescribes the optimal personalized messaging and custom content for each personality type.

Does my list have to take the personality test?

No, there is no need to use the test. Our data overlay is large enough to match your list with 85 to 90 percent accuracy.

Why does TQM work?

Have you ever met someone and felt an instant connection? You felt you were speaking each other’s language, right? The opposite can happen, too, when you meet someone that instantly makes you feel uncomfortable. TQM enables you to speak to each customer in their own "language.” We maximize the chemistry between you and each customer. Because people buy from those they like and trust.

How do I get started?

Contact us and we’ll take it from there. We can conduct the TQM program for you turnkey or we can provide additional training on a consultative basis.

 

 

 

 
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