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The Olympian Personality Type - How to influence buying behavior

The Olympian personality type is characterized by an expressive, aggressive approach to business, and aspires to great heights because “everything is possible.” They are emotive and have an easy-going” love of life” approach in their personal dealings.

Olympians are energetic, impulsive and they live in the “now.”

Buyer Rank: Of the four types, the Olympian ranks first to buy because they are driven naturally by sensation and don’t want to miss out on an opportunity that may be thrilling, pleasing or otherwise valuable.

Marketing Strategies: Because the Olympian is fast-paced and excitable, they are more likely to relate to someone who is obviously emotionally involved and who, like themself, can become excited and animated.

Be enthusiastic. Praise and inspire them. This is the “slap on the back” personality. In fact, your strong presence, stimulating and entertaining conversation, jokes and liveliness can win them over.

They also like professional incentives, particularly for themselves. This enables them to make quicker decisions.

Olympians thrive on recognition. One or two compliments will go a long way towards making an Olympian personality more comfortable and receptive.

Use anecdotes and personal stories. Because this personality can become bored, maintain their interest by explaining how your offer affects them directly and personally.

Marketing Strategies to Avoid: The following approaches are “turn offs” to an Olympian:

  • Avoid too much focus on detail. A careful, step-by-step analysis of each product or service is likely to bore them. Stick to topics that apply directly to the prospect's needs.
  • Avoid low pressure communications. Olympian personalities crave excitement and energy and are unlikely to be convinced by a "soft sell." Be expressive; they love it.

To learn more, sign up for "TQM Influence," our newsletter on the psychology of buying.

Famous Olympians

  • Bill Clinton, U S President
  • Pablo Picasso, Spanish painter, sculptor
  • Marilyn Monroe, actress, singer, model
  • Clint Eastwood, director and actor
  • Lucille Ball, actress, “I Love Lucy”
  • Elizabeth Taylor, actress
  • Michael Jordan, basketball player
  • Donald Trump, businessman, TV personality
  • Wolfgang Amadeus Mozart, composer
  • Steven Spielberg, filmmaker
  • Ernest Hemingway, American novelist
  • Marie Antoinette, Archduchess of Austria, Queen of France
  • Bob Hope, comedian, actor
  • Elvis Presley, singer/musician, actor

Fictional Olympians

  • James Bond, British secret agent film series
  • Sonny Corleone, “The Godfather”
  • Bart Simpson, “The Simpsons”
  • Han Solo, “Star Wars”

Olympians have the Myers-Briggs / David Keirsey SP Personality Temperament.

An Important Note on Personality Types

Prospects and customers are different than you and different than each other. And they are always seeking people like themselves.

However, you can succeed once you recognize their differences and realize that you must approach them the way they want to be approached, not necessarily the way you would want to be approached.

Take our 2-minute Personality Test to discover your type and learn about creating a personality test especially for your prospects and customers. People buy people before they buy products or services.

And each month we'll send you “TQM Influence,” which focuses on the psychology of buying. It never takes more than 60 seconds to read.

 
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Ella Fitzgerald and Louis Armstrong sing about personality types. Click far right button to view full screen.


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