Michelle Doe
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Michelle Doe
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Michelle Doe
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Michelle Doe
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Type A
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The Mastermind Personality Type - How to influence buyer behavior

Masterminds are characterized by a more assertive approach to business. They tend to be fast-paced, results-oriented and get right to the point. They are efficient, logical and task-oriented.

Buyer Rank: Of the four types the decisive Mastermind ranks second to buy. When presenting to a Mastermind include an “executive summary” with key details that sums up everything.

Marketing Strategies: The Mastermind is interested in business first. They view their time as valuable and will be put off by a long, "distracting" presentation. When dealing with a Mastermind get to the point quickly. Encourage them to make a decision and let them know you won’t waste their time.

Give clearly-defined, specific options and solutions that can help solve their problems. Do not ever get bogged down in details because you will lose their interest very quickly. Masterminds are more interested in seeing proof of your competence and less interested in how sociable and friendly you are. Don’t plan to make a new buddy.

Sell trust and value. Anchor pricing realistically. Their nature is to doubt you and feel that you could be trying to take advantage of them.

Because this personality type is quick to reach a decision it is imperative that you make a good first impression and that your initial communication is well organized, fast-paced, confident and “on point.”

Masterminds always have plenty to say. Encourage them to post on your blog.

Marketing Strategies to Avoid:

  • Avoid nuts and bolts detail. Masterminds are interested in the bottom line. If they want more information, they ask for it.
  • Avoid a low pressure presentation. Masterminds are more responsive to an aggressive, assertive sales style.

To learn more, sign up for "TQM Influence," our newsletter on the psychology of buying.

Famous Masterminds

  • Abraham Lincoln, U S President
  • Thomas Jefferson, U S President
  • Franklin Roosevelt, U S President
  • Albert Einstein, physicist
  • Julia Child, chef, author, personality
  • Steven Jobs, entrepreneur
  • David Letterman, TV host, comedian
  • Bill Gates, Microsoft founder
  • Lance Armstrong, cyclist
  • Tom Hanks, actor
  • Margaret Thatcher, British prime minister

Fictional Masterminds

  • Hannibal Lecter, “Silence of the Lambs”
  • Bugs Bunny, Looney Tunes character
  • Vito Corleone, “The Godfather”
  • Q, James Bond British secret agent film series

Masterminds have the Myers-Briggs / David Keirsey NT Personality Temperament.

An Important Note on Personality Types

Prospects and customers are different than you and different than each other. And they are always seeking people like themselves.

However, you can succeed once you recognize their differences and realize that you must approach them the way they want to be approached, not necessarily the way you would want to be approached.

Take our 2-minute Personality Test to discover your type and learn about creating a personality test especially for your prospects and customers. People buy people before they buy products or services.

And each month we'll send you “TQM Influence,” which focuses on the psychology of buying. It never takes more than 60 seconds to read.

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