The Quant Method is a breakthrough personality-based marketing strategy

By identifying customer personality types, TQM enables companies to build greater customer loyalty, influence how customers decide to buy and increase their lifetime value. TQM segments your list by personality type through mass append or via our API and prescribes custom messaging to significantly improve conversion rates.



Jay Rosenberg is a direct marketer, social scientist and creator of TQM, the personality-based marketing strategy that influences how consumers decide.

Jay is also president of JSR Advertising Corporation, a direct marketing agency he founded 24 years ago. Clients have included PriceWaterhouse Coopers, Chase Manhattan Bank, Sears, Metropolitan Life, Citicorp, Merrill Lynch, Dell Computer and GMAC. Jay is a Mastermind personality type.


Trish Wend manages marketing, social media and PR strategy at TQM.

Trish’s background includes email marketing campaigns, website consulting and management, and creative development. She is a Mastermind personality type.

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Ella Fitzgerald and Louis Armstrong sing about personality types. Click far right button to view full screen.

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